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Tourism Marketing Sub-Committee

The Tourism Marketing Sub-Committee works together to develop an annual marketing plan. They research and evaluate options for promoting the Seacoast as a year-round destination to leisure visitors, meeting planners and tour operators.
 
Mission: Increase awareness of the Seacoast as a destination for dining, shopping, arts, culture, history, family-friendly, gay-friendly, pet-friendly activities, and so much more.
 
Goals and Objectives
  1. To select methods of reaching our target markets.
  2. Measure the effectiveness of the media that we select.
  3. Acquire funding for the marketing initiatives through state Joint Promotional Program (JPP) matching-grant funding and member pay-to-play opportunities
  4. Provide direct benefits to members that support the marketing initiatives
Committee Members
Chair, Michelle Herman, Sheraton Harborside Portsmouth Hotel
 
Meeting time: Ad hoc - contact Nicki Noble if interested
 

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