Tourism Marketing Sub-Committee
The Tourism Marketing Sub-Committee works together to develop an annual marketing plan. They research and evaluate options for promoting the Seacoast as a year-round destination to leisure visitors, meeting planners and tour operators.
Mission: Increase awareness of the Seacoast as a destination for dining, shopping, arts, culture, history, family-friendly, gay-friendly, pet-friendly activities, and so much more.
Goals and Objectives
- To select methods of reaching our target markets.
- Measure the effectiveness of the media that we select.
- Acquire funding for the marketing initiatives through state Joint Promotional Program (JPP) matching-grant funding and member pay-to-play opportunities
- Provide direct benefits to members that support the marketing initiatives
Committee Members
Chair, Michelle Herman, Sheraton Harborside Portsmouth Hotel
Meeting time: Ad hoc - contact Nicki Noble if interested
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