Marketing Committee
The Marketing Committee helps to develop, promote and brand the Greater Portsmouth Chamber of Commerce.
Recent initiatives included:
- Chamber Research to help determine relevant key benefits of the Chamber including strengths and opportunity areas. Importantly, this valuable research among our members helped to formulate our branding, vision and goals:
o 202 respondents participated in the web-based surveys, which is an overall response rate of 15%
o 26 community leaders participated in the telephone in-depth interviews, which is a response rate of 49%
- Strengthening of the Greater Portsmouth Chamber of Commerce brand:
o Developing mission and vision
o Defining Target Audiences
o Defining Brand Positioning Statement
o Redesigning Brand Identity
o Developing "Get Connected" tagline
- Developing this new Chamber website
Marketing Committee Members:
Diane Devine - Devine Marketing Group (Chair) devinemktg@aol.com
Bridgette Desmond - Greater Portsmouth Chamber marketing@portsmouthchamber.org
Kathleen Lewis - PSNH lewiskx@psnh.com
Jay Levy - Merrill Lynch Jay_Levy@ml.com
Salina McIntire - Greater Portsmouth Chamber membership@portsmouthchamber.org
Jay McSharry - Jumpin' Jay's jjfcafe@yahoo.com
Grant Sanborn - Portsmouth Regional Hospital grant.sanborn@hcahealthcare.com
Business Partners: Brown & Company, Savvy Software, Tidal Media Group
Meetings: ad hoc
