 | ||||||||||||||||
 Current Schedule:
|
|
Citizens Bank Business Marketing 101 Members of the local business community and the public are invited to attend Marketing 101, the first is a series of Greater Portsmouth Chamber of Commerce Business Development Workshops for 2003. The workshop is set for 7:30-10 a.m., Tuesday, Jan. 14 at the NH Community Technical College which is located at the Pease International Tradeport. The program is free, however, preregistration is required. To register, email the Chamber at info@portsmouthchamber.org by noon, Monday, Jan. 13. James S. O'Donnell, president of Jaguar Management Consulting Group, Inc., will host the morning workshop. The mission of his practice is to assist companies in the emerging, growth, or turnaround phases and to facilitate their growth and profitability through the utilization of practical, cost effective strategies, processes and methodologies. Workshop topics include: Comparing Advertising Mediums, It’s difficult to know or remember all the different radio stations formats, the circulation of a variety of newspapers and magazines or what television programs could best target your customer. Medialink will look at the different mediums available in the seacoast of NH and discuss the pros and cons of advertising with each media. Medialink will also talk about how to develop an appropriate advertising budget for your industry. After graduating with a Mass Communications degree, Lori Martone has worked in the advertising sales world representing companies such as WNDS TV-50, WOKQ radio, WGIR-FM and the Nashua Telegraph. In 1997, she started Medialink, an advertising and marketing firm located in Hampton NH. Medialink’s goal when working with primarily New England retail businesses is to analyze the overall marketing and create and implement ideas to increase their public image, resources and bottom line. Marketing strategies could include market research, budgeting, public relations, advertising research, media buying, advertising promotions and developing all creative including print, radio and TV. Turning your web site into money!, How to turn your web site into a marketing vehicle geared toward generating leads, building rapport with your clients, increase sales, and positioning your business ahead of the competition. Learn how to generate revenue while you sleep via viral marketing techniques, e-newsletter mailings, and online referrals. Dan O’Donnell is founder and principal of Fifty6, a Web design and development firm located in Portsmouth, NH. Dan received a Bachelor of Fine Arts from Syracuse University and was an early Web entrepreneur, having launched a popular online magazine entitled Lowdown. Lowdown targeted teenage consumers and featured daily articles, a shopping environment, and a reader community where visitors could posts thoughts and ideas via chat rooms and message boards. On a shoe-string budget and without any financing, Dan was able to grow Web traffic through focused advertising and high impact viral marketing techniques. Although the online magazine attracted thousands of viewers a day, Dan recognized the wane in support of dot-com enterprises in early 2000 and shifted his focus to toward the development of ColdFusion software applications. Dan combined his skills as a graphic artist and ColdFusion expert to work independently as a resource for Internet Consulting groups and IT services firms on the seacoast before establishing his own business. Now, as principal of Fifty6, Dan offers Internet consulting and ColdFusion solutions for building user friendly Web sites which foster online growth and profitability. PR 101: What is it? How does it work?, PR in an economic downturn -- conventional wisdom vs. new realities. PR vs. Advertising: How does PR differ from -- and work with -- advertising? When and how to use PR within an integrated marketing campaign. Costs and ROI: What you can expect to pay and what you can expect to get. Choosing a provider: Agency, consultant, or in-house manager? Tips for Effective Business Writing Participants will explore business writing tips and techniques for effectively communicating with all of their audiences, from clients and prospects to internal staff. Discover how efficient, well-written traditional and electronic marketing collateral enhances your company’s image, supports your credibility, and drives bottom-line results. Learn to differentiate between features versus benefits, and process versus results as we demystify how to create cogent, professional content for brochures, web sites, newsletters, product sheets, media kits, news releases, and other essential business communication tools. Businesses and non-profit organizations call upon Kristie Janes, principal of Business Marketing Innovators (BMI) for strategic marketing planning, marketing communications and public relations support that drives results. Working one-on-one with business owners or supporting an organization’s internal staff members, Kristie helps her clients communicate effectively with all of their audiences: from clients, prospects and donors to internal staff. Her clients span industries including high technology, non-profit, professional services, financial services, and consumer products. Drawing upon her 11 years of marketing and management experience with a Fortune 100 company, Kristie assists clients by identifying and developing cost-effective methods to enhance and communicate their image in accordance with their schedule and budget. She has the vision and organizational skills necessary to develop and implement projects while ensuring that stated goals and objectives are met.
| |
  Sponsored By:
| ||||||||||||
| ||||||||||||||||
© Copyright 2009 Greater Portsmouth Chamber of Commerce
Web Site Designed by Harbour Light Productions
Web Site Hosted by Tidal Media Group .